To stay ahead of the competitors and make your SEO campaigns succeed, it is important to be updated with dynamic algorithms of search engines, like Google. With Google hosting more than 80% of the search engine market, we can’t overstate the need for adapting to those changes.
Why SEO is Important
SEO has an impact on different digital marketing aspects. These aspects include social media and content marketing. Although social media forums might not impact search engine rankings directly, they play an important role to drive traffic and promote content. Content marketing also depends on SEO. Through SEO, businesses can identify topics and keywords, which target their audience.
Most websites try everything possible to rank on top of search engine results. Therefore, as a business owner, you must implement SEO Auckland properly to rank high. Search engines, including Google, keep changing algorithms, and this can affect how business brands do SEO. Now in the future, Google and other search engines will care more about how simple it is for individuals to use websites. This means if your site is very fast, easy to use, and works properly on mobile devices, it will rank on top. Other benefits of SEO include the following:
- Better experience for users
- Improved organic traffic
- Competitive edge
- Higher trust and credibility
- Maximize ROI
- Build reputation
SEO Evolution
Before, link farms and keyword stuffing were the norm. But the likes of Google regularly roll out updates, which prioritize better user experience and quality content. Updates, such as Hummingbird, Penguin, and Panda are perfect examples. Therefore, what we see today is a sophisticated version of SEO. And it will continue evolving with new algorithm updates.
The Value of SEO Still Persists
Alexa, Siri, and Google’s insatiable desires to update their search tools will never be enough to put SEO practices to an end. Optimization of search engines is here to stay. Here are the reasons why SEO is still the future:
1. SEO Is More than Just the Search
Researching trending keywords is not all about shoehorning random phrases and words into articles. Knowing what people search for often gives you a peek at the target market’s goals, challenges, and pains. Search engine optimization is still important as it helps to deliver a better user experience and connect with the audience.
2. Organic Search is Affordable
A paid search ad, which drives people to your website is effective, and platforms, like LinkedIn, are becoming go-to destinations for social media marketers. However, Google supports a staggering 92% of online traffic. Organic traffic is among the key drivers of website visitors, not to mention, that it is an affordable way of generating leads.
3. Searches & Results Increase
Google fields around 5.8 million search queries every minute. Because of that, millions of people turn to search giants to get the answers to their queries, but more sites now compete to provide solutions to people’s problems. So, if you want to be noticed, you have to optimize.
The bottom line is that search engine optimization continues to be relevant this year and will always remain an important part of successful digital marketing strategies. As user behavior and technology continue to change, businesses should adapt as well as stay ahead to drive better results.
